Questionnaire

My Questionairre

This is my questionnaire which I created to give out to my target audience which is indie-pop music listeners (girls aged 15-19).I have left open ended questions so that I can get a wide range of answers from my audience and so I know what my audience are interested in other than confirmation on my suggestions. I have also created some tick box questions so that I have a general control over what the answers might be.

 

Questionairre Feedback

 

Question 1

 

For my first question, i gave my audience 4 response boxes to choose from.I had a rough idea of a name I wanted to call my magazine and therefore just wanted to be able to give guidance toward the answer I thought would be best. I decided to give them the options of:

 

-CULT
I feel this is an effective name as, its short and bold (in upper case letters). Also cult means a group of people which is what the music industry caters too and is all about and a cult also have rivalries which also links to music industry and its other magazine competitors.

-UnPlugged

This name relates to the genre of my magazine, as many indie-pop artsists play acoustic or have acoustic songs released and UnPlugged means: Performed or recorded with acoustic rather than electrically amplified instruments.

-iP

This name states the obvious genre/brand of my magazine. i (indie) P(pop). It is also a short name which can sometimes be effective as its simplicity can deflect from the bold colours, text and images on the front cover.
-MM
MM stands for Music Matters, and I feel this is a clever way of targeting enthusiastic music lovers but keeping simplicity and an edgyness to the magazine. Which fits to my indie-pop genre.

 The overall outcome to this question was the majority of votes went for the name CULT. I am pleased with this result as it will give my magazine a striking Masthead but justification and relevance to my branding/genre.

 

Question 2

 

What artists would you like to appear in my magazine? leave your suggestions in the boxes.

 I purposely left this as an open ended question so I can include artsits in my magazine that personally suit my audiences prefrences. I left four spaces that could be filled and the artists that were suggested were

-The Vaccines

- Coldplay

-Emeli Sande

-The Lumineers

-Arctic Monkeys

-Ed Sheeran

-Ben Howard

-Oasis

-Lana Del Rey

-Miley Cyrus

-Mumford and Sons

-Florence and the Machines

-Ellie Goulding

-The Script

 

Some of these names appeared more than once, so I am now going to research further into the bands/artists to check they fit with my indie pop genre and I feel this will also be able to help me when taking my photoshoot.

 

Question 3

 

 



This question was fairly even in its results as most of the response boxes on each questionairre had been all been ticked. The three most wanted questions were: Latest Album plans, Love life and Gig/Concert plans, I will be including these questions for definate in my artist interview but I will probably use the majority of the questions as they were evenly spread results.

 

Question 4/5

 

When recieving back my feedback for this question 100% of my audience responded yes to getting a free gift with the magazine, so when producing my magazine I am going to ensure I include a free gift to meet my audiences needs. I gave four options with this question,

-£5 iTunes Voucher for the featured artist

-Posters

-Discount Codes for gigs at the 02 Academy Brixton

-Other Suggestions

After thinking carefully about the results to this question I feel, by giving £5 iTunes vouchers it would cost the magazine too much, so instead I could use that as a sell line on the front cover and promote the Voucher as a competition offer inside. Also this is along the same lines as the Discount Codes for the gigs. I could either include 5 discount codes in random magazines and include a sell line such as 'is your mag the one with the lucky code tag'. This is not only alluring to the audience but promoting an offer that will entice them and encourage them to buy the magazine in future.

 I left an 'other suggestions' box for my audience but I feel either out of laziness or lack of ideas this box did not get any responses. Therfore, I am going to include a free poster inside and use one of my other two ideas as competition offers inside the magazine for promotion purposes.

 

Question 6

With this question I gave four price options and as you can see by my results the outcome was pretty evenly spread. The majority of my audience would be willing to pay £1.50 to £2.00. I have researched into music magazine pricing and many of them are priced in the range of £2.00 upward so I could create a poll on my blog from the £1.50 up to £3.50 to see if the outcome is any different and how willing my audience are with the amount they would pay for this magazine.

 

Question 7

 

With this question I gave my audience 4 different colour palette choices that I think reflect my genre and let them choose which one they preffered. As you can see by the results White, Dark Navy and Burgandy was the most popular choice. I feel burgandy and navy are colours that teenagers do associate with the edgy different vibe as burgandy is quite a statement colour and navy is more the relaxed colour that the fashion style of 'indie' goes for.